Investigating Color-Object Associations With Eye Tracking
Sabrina Zahner, Edina Misini, Keshina Karunananthan, Gabriel Lüchinger, Sabrina Lindau, Michael Burch · 2022
Humans are able to associate colors with certain objects. However, if the color is missing like in grayscale images it is questionable if such associations can be built the same way. To investigate this aspect we conducted an eye tracking study. We found out that the visual attention behavior for colored objects is different from grayscale objects.