How Can the Marketing Sector Benefit from Virtual Reality? A SWOT Analysis
Ali Dahane, El Mostafa Bourhim, Mohamed Benrahal, Oumayma Labti, Aziz Akhiate · 2022 13th International Conference on Computing Communication and Networking Technologies (ICCCNT) · 2022
The adoption of virtual-reality (VR) technology in marketing is expanding, with positive outcomes being offered for systems that concern purchasing behavior and consumer interest. This paper provides Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of VR in marketing sector. The SWOT framework is a widely used method in business for examining the elements that affect the competitive situation of a company in the market, with a view to the future. This structured analysis of the factors affecting the future and current state of VR marketing will produce a good summary of the significant challenges and issues that are important to understand and develop this vital application field. The results of this research found that VR technology would become a successful marketing platform to raise revenue, enhance a brand reputation and develop better strategies.