Adopting Augmented Reality (AR) Technology in Retail Sector: Systematic Review of Prisma Methods
Maryani Maryani, Harjanto Prabowo, Ford Lumban Gaol, Ahmad Nizar Hidayanto · 2022 International Conference on Information Management and Technology (ICIMTech) · 2022
One of the most popular technologies nowadays is augmented reality (AR). popular technologies in various industries. Many industries have adopted this AR technology, one of which is with the aim of marketing the products offered to their customers. With more and more adopting this technology, retailers are also using it. The goal of this research is to determine out what important variables are often encountered in the application of AR technology. A qualitative technique is used in this study, as well as a Systematic Literature Review Prism approach. The result are 56 papers, 35 candidate papers and 26 papers were selected. We examine where and how in retail, augmented reality (AR) is used, the aspects of Augmented reality technology that are frequently examined, and the psychological and behavioral effects that AR can have.