Attention Economy in Metaverse: An NFT Value Perspective
Chenhuizi Wang, Chunjing Yu, Yang Zhang · 2022 IEEE 24th International Workshop on Multimedia Signal Processing (MMSP) · 2022
With the blooming of NFT platforms such as Opensea, metaverse has become the most booming concept in both industry and academia all around the universe. Compre-hending the way metaverse economy operates and the intrinsic value propping it has become the key to the essence of metaverse. We try to reveal the value basis of metaverse via two academic resources, media theory and attention economics, to describe the principle of value creation in metaverse economy. To better examine how the value of NFT projects is affected by human time and attention devoted to metaverse, we study a system with structured rules, e.g. blockchain games, to measure the players' time spent and quantify the players' rewards. A representative project, Aavegotchi is examined as a case. We analyse the data of Aavegotchi pixel ghosts such as price, rarity and player's time devoted. We find various interesting results which demonstrate how the value of NFTs is affected by various factors, and acquire some meaningful conclusions on the value of time in metaverse.