UNDERSTANDING VIRTUAL REALITY GAME PLAYERS' SATISFACTION, LOYALTY, AND EXPERIENCE VALUE: A CASE STUDY OF THE BEATSABER
Guan Zhi Wang and Wen Huei Chou · 2022
In recent years, the emergence of VR technology provides game players immersive experience in a 3D virtual world. This study investigated virtual reality gamers' experience value, customer satisfaction, and customer loyalty in China with online