Study on Consumers Perceptions on “Protein Supplements” Using Big Data Analysis
The Foodservice Management Society Of Korea, Choon-Mi Han, Gey-Yeoun Jeoung, Wan Soo Hong · 외식경영연구 · 2022
This study aimed to examine consumers perceptions on protein supplements which have newly attracted attention by using a big data analysis. To this end it collected data about the protein supplements form a variety of portal sites and drew a total of 50 key words from the data collected by using a morphological analysis. It categorized the key words into the final four constituent nodes by using the CONOCR analysis a group analysis. On the basis of such findings this study provided the right method of taking protein supplements as a final suggestion based on consumers perceptions on them.