On Trusted Optimization Models - A New Business Paradigm Based on Blockchain and Privacy Protection

Siyuan Zhou · 2022

With the rapid development of information technology and Internet technology, the Web2.0 platform economic model has become an important component of users’ “online shopping” and “online finance”, but Web2.0 platform consumers have to. However, Web2.0 platform consumers must consider the platform’s creditworthiness behind the products. Blockchain technology is widely used in Web applications due to its security, sharing and block-centric features. At the same time, blockchain network nodes need to disclose the transaction information on the chain to reach a consensus, which poses serious privacy problems to users. Based on this, this paper proposes a new business paradigm based on Blockchain and privacy protection to optimize the transaction model of the web 2.0 platform trustfully. A transaction model with lower risk and more realistic trustworthiness is provided for Internet users.

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