The Potential of 5G Technology Applied to Tourism Marketing
José Duarte Santos, Luísa Rodrigues, Justino Lourenço · Advances in marketing, customer relationship management, and e-services book series · 2022
5G technology is beginning to be implemented, providing some pilot initiatives and significant development, deserving in the tourism area increased attention from tourism entities that may leverage its potential. In this chapter, the authors first consider the technological advances of 5G, presenting some aspects that tend to be leveraged, namely augmented reality and virtual reality. Next, we explain in general terms the contributions that 5G technology can make to tourism and we present in more detail its performance in the area of transportation, accommodation, events, and cultural tourism. The authors also identify and describe some cases, which may appear as pilot experiences, but which are already successful manifestations of 5G technology and representations of its potential. Thus, the main objectives of this document, through an accessible text, are: (i) to raise the awareness of tourism managers, with theoretical concepts and practical examples, for the need to develop 5G initiatives; (ii) to provide academia with further support for possible empirical research.