What Makes a Project Worth Pitching?
Scott Kirkpatrick · 2022
Pitch meetings can absolutely take place in boardrooms with top-level execs; but they can just as easily happen by phone, videoconference or even email. A pitch can be made formally at a film festival or convention; but it can also be made quite casually over a coffee or lunch. Most books, articles and film school courses understandably describe the work-flow of making a film, TV or media project in chronological order: a project first starts as an idea which then gets fleshed out as a script; it then gets pitched around, attracts investment, goes into production and is eventually released by a studio or distributor so that a profit can be made. But all of these movies, TV shows and media projects cost an incredible amount of money to produce. An audience is simply a group of people that will engage with a project once it’s created.