Sturdy Bridges to Future Trends
Katherine C. S. Rhodes, Dulce Paredes, Jacqueline H. Beckley · 2022
The authors summarize predictions and weak signals on future directions of sensory and consumer research using text analytics to summarize notes from industry and technical conferences and papers presented the past few years (2019–2021). The authors show how text analytics partnered with content expertise can be used to transform large sets of unstructured data to structured data, find connections and patterns, generate insights, and create sturdier bridges to future understanding.