Applying the engagement by design methodology

Leonardo Vasconcelos, Daniela Gorski Trevisan, José Viterbo · 2022

Crowdsourcing initiatives have been applied in a wide range of domains. In crowdsourcing applications where user-generated data is the basis of the application, sporadic usage is not enough, users must engage with it. To ensure, from the design stage, that a solution has strong engagement, we developed an 18-card deck as part of a design thinking approach that provides domain-specific insights for designers in crowdsourcing initiatives. We applied the cards in a study where we analyzed five online design workshops and reflected on the results from the perspective of 14 facilitators and 17 workshop participants. The results led to a better understanding of the methodology and suggested changes and customizations of the playbook instructions.

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