How to be highly persuasive the no-cost way.
PubMed · 1980
Creative and industrious fieldworkers can make family planning communication aids out of any available materials; there is no need to wait for expensive sophisticated technology. This was the message of a low-cost and no-cost training course conducted in Manila in November by the UNESCO/International Planned Parenthood Federation International Audio-Visual Resource Service. The Service's chief technical officer, Kenneth Bale, collected without cost scrap cloth, cardboard boxes, string, cans, scrap paper, sand, wire and bits of discarded 35 mm film and brought these into the classroom. The participants set to work with these materials and additionally learned the priciples and problems of communication and the role of audiovisual media. Additionally, since the isolation of their rural situations might indicate the presence of a mobile unit, the participants were taught how to manage its complexities as well as how to operate a wide variety of sophisticated devices which might become available for use in their projects.