Research on the Innovation of the Internet of Things Business Model under the New Scenario of Metaverse
Shujing Gao · 2022
The biggest feature of the Internet of things technology in the new scene of metasverse is that everything can be interconnected and everything can be created. And marketing activities have always shown a trend of moving forward with technology. This paper expounds the relevant theories of Internet of things technology and metasverse and their relationship. Literature analysis method, cluster analysis method and inductive summary method are used to study the new scenario of metaverse marketing supported by Internet of Things technology, which will improve the connection quality between people and greatly enhance the communication efficiency of marketing activities. Metasverse emphasizes real-time interaction and information interconnection and mainly relies on the Internet of things to provide technical support. When it is applied to the business marketing field, the customer manager will no longer be limited to simple voice and simple image, but the signals released by the customer's micro expression and body language can also be effectively perceived.Through analysis and research, this paper concludes that the Internet of things technology has brought new benefits to business marketing under the new scene of metasverse, mainly including:get more reliable marketing data, gain more visual data processing capabilities, realize full traceability of product circulation, achieve better interaction with consumers. The new development trend of Internet of things marketing under the new metasverse scenario mainly includes:marketing plan will be more accurate, marketing activities will be value oriented, marketing services will be more timely, marketing campaigns will be scenario based, marketing activities will be decentralized, marketing technology innovation will be accelerated.