IMPACT OF E-STORES ON OFFLINE STORES (A study with special reference to Pattambi Town)
Dhanya. K.V Rekha. P. T · Zenodo (CERN European Organization for Nuclear Research) · 2022
Abstract Internet Marketing is conceptually different from other marketing channel and internet promotes a one to one communication between the seller and the end user with round the clock customer services. Nowadays internet marketing is the fastest growing segment of online commerce. The major difference between traditional and only selling is the extend of interaction between the customer and the seller. The sudden surge in online shopping and customers have adjusted to it to a greater extent which it a real cause of concern for thousand of retailers who have a small shop offering a small variety of products which are their source of livelihood. This study wants to unravel the real scenario and also look into the threat that looms over the various small scale retailers. In this study an attempt has been made to study the effect of e-stores on offline retail stores in Pattambi town