The protection of commodified data in e-platforms
Daria Bulgakova · Analytical and Comparative Jurisprudence · 2022
Using limited information, notably excluding paramount items in e-platforms, the user leads to sub-optimal decisions regarding his/her data to digital commodes. Thus, the study statement: personal data has been commodified. The study uses a method the mitigation of data commodification risk. It aims to find a way for data protection when a person uses e-platforms. It is important because user's attributes that allow others to recognize each other are closely aligned with a person's being, and individuals identify themselves through these attributes. As such, they are essential to personhood and warrant protection. The personality of user in e-platforms must be dignity - inalienable. Based on the GDPR Article 25 and Recital 78, the measure for the data protection is assumed to comply when data systems go along with technical and organizational safeguards. The EU's concept advances a new legal approach where users are holders of their data. It allows them to manage data in secure, local, and online storage orderliness, dispensing it by person's choice. Selves are capable to select settings for data execution and data accord. This mitigation technique acknowledges a human-centric distinction and increased e-platforms for empowered designs. It can also guard against unlawful profiling techniques that strive to circumvent critical measures for the risk mitigation of data commodification. The solution is found aground in the experience of e-platforms such as Mydex, NextCloud, and MyData Global. In this regard, the article defends the digital integrity in e-platforms through data protection by design, informed consent, and the prohibition in e-platforms to consider data - a source of financial gain. The conclusion would remain to go along with data accuracy, time reservation, and user informativeness.