Consumer-Centric E-Commerce Systems
S. Selva Nidhyananthan, Mageshwar Subramanian, D. Suganya · Advances in electronic commerce (AEC) book series/Advances in electronic commerce series · 2022
This chapter focuses on meeting the challenges such as security, reliability, and performance of e-commerce and user interface design advancement using new business strategies and state-of-the-art technical solutions. Security for user data and payment data are addressed with secured data communication and block chain technology, respectively. The shortcomings of popular e-commerce platforms are discussed by taking Amazon as an example. Online scenario now and in the future is analyzed with an envisioned case study. Bright opportunities for transformation in business models, aggregator, user interface, and vendor/customer recommendations are investigated utilizing deep learning technologies. The solutions provided and strategies explained in this chapter will help e-commerce at least for the next 10 years to have flawless and swift progress.