Importance of web scraping in e-commerce and e-marketing
Kasereka Henrys · Zenodo (CERN European Organization for Nuclear Research) · 2021
Web scraping, also known as data mining, is the process of collecting large amounts of data from the web and then placing it in databases for future analysis and later use. Web scraping offers insight into price data, market dynamics, prevailing trends, practices employed by your competitors and the challenges they face. This is readily available data if you know how to get it. What many marketers don't know is how useful it can be to them. In this article, we will explain the advantage of Web scraping technique and supply a practical example that can be beneficial for e-commerce businesses and online marketers.