Augmented Reality in customer interaction for branding of high-end vehicles
Yufan Lin · BCP Business & Management · 2022
In recent years, augmented reality (AR) technology has found wider and wider application in marketing, providing new opportunities for companies to better display their products to customers. For high-end brands, richer interactive customer experience can help them stand out in highly competitive market. In this paper, the concept of AR marketing and its related theories are analyzed. Then, the impact of AR technology on the changes in marketing approaches is discussed by summarizing the existing cases of AR marketing. Finally, with high-end automobile brands as the research object, the application of AR technology in customer interaction is explored.