The Progressive Role of Machine learning in Enhancing the Effectiveness of Digital Marketing in Emerging Economies
S. Jayashree, Neeru Sidana, Long Tam Pham, Litty Mariyam Kunju, B Ratnavalli, Durgaprasad Gangodkar · 2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE) · 2022
The study investigates businesses have begun by developing new business models, processes, and technology. Most others are already seeing the potential of digital revolution through bold innovation efforts. Directors play an important role in strategy formulation to enhance business outcomes and control the narrative for the future. Artificial intelligence has received little attention. Deep learning machines may propel digital advertising to new heights, with Artificial Intelligence providing all the difference. This study seeks to determine the consequences of Indian customers' responses across different demographics to algorithms and their ability to sell, which may be the digitization marketing. We discovered that software developers' architecture is collaboration with marketing professionals who employ machines utilizing deep learning by taking consumer attitude, behavior, and choices into account. This will provide enormous benefits to businesses since correct information regarding customers will be readily available to marketers in the future. The performance of the machines under diverse settings is described using just a causal model and regression models. Furthermore, it provides practical, workable, and feasible research-driven answers to nearly every business-related challenge.