A Conceptual Analysis on the Impact of Machine Learning Towards on Digital Marketing Transformation
Gowtham Ramkumar, Bestoon Othman, Bindoo Malviya, Aram Jawhar Mohamma, M Srinivasa Narayana, Devvret Verma · 2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE) · 2022
Digital marketing is a means of online marketing and advertising a product, business or service that operates through digital technologies, electronic devices and online channels. The constant demands and increasing market competitions are effectively throwing great challenges to the business to maintain its existence. In such circumstances, implementation of the technology is the only option to prove the business superior to others. Digital marketing brings a lot of changes in the current era where the different organizations could able to diversify their business by selling products beyond the local area or pacified stores. Now, the development of digital technology mostly depends upon platform based advanced coding and machine learning algorithms. In this context, this research paper has investigated the impact of machine learning on digital marketing transformation by using the conceptual analysis process. This assignment has going to discuss the various concept and impacts of implementing digital business transformations through adopting the innovative facility as machine learning within organizations. However, the operational leaders of the business continuously put their best efforts through making survey responses regarding the influence of digitalization business.