An Empirical Analysis in Measuring the Impact of Artificial Intelligence for Better Marketing Communication to the End-Users Effectively in the Digital Era
Bindoo Malviya, Bestoon Othman, Komal Saxena, Shailmadhur, Vikas, Hashem Ali Almashaqbeh · 2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE) · 2022
“Artificial Intelligence or AI” has allowed businesses to have a deeper understanding of their clients and address them more accurately with customized digital messaging. As a result, a growing number of financial service companies are incorporating AI into their operations. “Artificial Intelligence Marketing (AIM)” is a strategy for improving customer satisfaction by maximising the use of information and technology. “Big Data Analytics”, “deep learning”, and collecting intelligence about the functional analysis of clients are some of the approaches employed to achieve this goal. As a result of these actions, this period has been dubbed “The AI Marketing Concept,” which needs a fundamental transformation in the way marketers interact with their customers and develop strategies to achieve their objectives. Examining some of the ways that “artificial intelligence (AI)” can assist merchants to alter marketing techniques and achievements in the future. Based on the primary and secondary analysis, researchers have collected data regarding the impact of artificial intelligence for creating better communication to end users.