Research on the Characteristics of Meal-kit using Big Data Analysis Method
Jiin Bang, Jinsol Lim, Taeri Kim, Jung Gi Kim · Korean Journal of Food Mareting Econmics · 2022
This study was conducted to find out the characteristics of Meal-kit products that have recently grown rapidly in Korea. To this end, Topic Modeling and PageRank analysis were conducted on online news articles. It is an easy analysis to identify the main topics surrounding the Meal-kit using Topic Modeling, and the PageRank shows the influence relationship well, so it is easy to identify various characteristics surrounding the Meal-kit product. As a result of the study, delivery, online, and cooking can be cited as characteristics of Meal-kit products. This study can be used as useful data for corporate marketing and can also be used as data to predict new industries.