Exploring the Impact of Persona Collapse in the Context of the Internet Era in China
Zhifei Shao · Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research · 2022
Setting personas has become a popular operation among celebrities to building up their personal brands.However, the number of persona collapse events has been rising at the same time.This article mainly focuses on the topic of exploring the impact of persona collapse in the context of the Internet era in China.The article has explained the impacts caused by persona collapse from various perspectives.This article has provided a solid theoretical foundation for future researches which related to the effective methods of alleviating and further eliminating the harmful impacts of persona collapse.This article takes "persona collapse" as the key word, which is used to search articles on the CNKI from 2017 to now, and there are 12 articles which are selected into the classification of this research.The collapse of celebrities' persona will cause various impacts in numerous aspects.It is pathetic that a major of the impacts will do harm to the society, including human beings themselves, the development of economics, the healthy being of mainstream social values, etc.Therefore, the persona collapse thing is harmful and needs to be avoided.