A Study on the Performance of Digital Economy Companies based on DEA-malmquist Model
Xirui Gong · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 2022
With the third technological revolution, the invention and use of electronic computers has completely pushed human development to a new stage.the arrival of the post-2020 epidemic has accelerated the pace of digital transformation, and the digital economy has become the third largest industry after agriculture and industry, becoming the new engine of national economic development.The rise of digital economy also forces the transformation and upgrading of enterprises.This paper takes the main financial indicators of listed companies in digital economy as samples and considers DEA-malmquist index in addition to traditional CCR and BCC models to discuss the linear relationship between corporate R&D inputs and revenues.The study data are more significant and can clearly illustrate the positive linear relationship between R&D investment and revenue.It is an important reference for future strategic decisions and financial expenditure allocation of economic digital companies.