An application of AR in cosmetological industry after coronavirus disease‐19 pandemic
Yoo Jung Seo, Ki Han Kwon · Journal of Cosmetic Dermatology · 2022
BACKGROUND: The consumption pattern in the beauty Industry has been changed due to the coronavirus disease-19 (COVID-19) crisis. As hygiene issues were raised, non-face-to-face communication was emphasized, and within this framework, the use of augmented reality (AR) emerged as one of the hottest topics in the industry. AIMS: To check the usefulness of AR in the beauty Industry by systematically examining quantitative research which in turn verifies empirically the effectiveness of AR. METHODS: A total of eight quantitative studies that verified the effect of AR in the cosmetic field were identified, and the contents of the studies were analyzed using PRISMA flow diagram. RESULT: Sub-elements of reciprocity and expressive power for AR showed that they stimulate individual emotions and encourage purchase. CONCLUSION: In the current beauty Industry dominated by non-face-to-face interactions, AR was evaluated as an appropriate means to respond to changes in the market.