Why Don't You Click
Ziyi Ye, Xiaohui Xie, Yiqun Liu, Zhihong Wang, Xuancheng Li, Jiaji Li, Xuesong Chen, Min Zhang, Shaoping Ma · Proceedings of the 45th International ACM SIGIR Conference on Research and Development in Information Retrieval · 2022
Web search heavily relies on click-through behavior as an essential feedback signal for performance evaluation and improvement. Traditionally, click is usually treated as a positive implicit feedback signal of relevance or usefulness, while non-click is regarded as a signal of irrelevance or uselessness. However, there are many cases where users satisfy their information need with the contents shown on the Search Engine Result Page (SERP). This raises the problem of measuring the usefulness of non-click results and modeling user satisfaction in such circumstances.