Adventures in the metaverse
Peter Buell Hirsch · Journal of Business Strategy · 2022
Purpose This paper aims to highlight the reputation risks of doing business in the metaverse. Design/methodology/approach The viewpoint is a subjective review of the technical, economic and cultural underpinnings of the metaverse from a corporate perspective. Findings While still in its infancy, the metaverse poses some reputation risks inherited from the internet and social media as well as new risks of its own. Originality/value While there have been numerous examinations of the potential perils of the metaverse, to the best of the author’s knowledge, this viewpoint is one of the first to suggest an approach to dealing systematically with its reputation risks.