Enhancing Creativity as Innovation via Asynchronous Crowdwork
Pradeep Kumar Murukannaiah, Nirav Ajmeri, Munindar P. Singh · 2022
Synchronous, face-to-face interactions such as brainstorming are considered essential for creative tasks (the old normal). However, face-to-face interactions are difficult to arrange because of the diverse locations and conflicting availability of people—a challenge made more prominent by work-from-home practices during the COVID-19 pandemic (the new normal). In addition, face-to-face interactions are susceptible to cognitive interference.