An E‐commerce prediction system for product allocation to bridge the gap between cultural analytics and data science
Shefali Singhal, Poonam Tanwar · Expert Systems · 2022
Abstract With the emerging era of E‐commerce and online shopping, people are also in a habit to receive default product recommendations on the web pages that they access. Google is already providing such suggestions. Till now recommendations were made only based on previous sentiments or feedback or ratings, but this research has improved the product recommendation method by including one more parameter for the same. This article represents two parameters for making predictions of product allocation to a new customer. These parameters are ratings given by the existing users for that particular product and the region to which the new customer belongs. Following these parameters, a prediction model and an algorithm, Improved_Collab_Similarity, have been implemented. The dataset has been developed where India as a country along with all its States has been considered for products which are popular for their creation based on regional and ancient skills of the people belonging to that area. Results for the mentioned prediction model have been discussed in this article where generally precision increases with the increase in a number of products but at some points, it does not increase when a smaller number of that product was purchased by the customers.