A Study of Customer Satisfaction Level towards Digital Banking
Kirti Lalwani, Vinod Kishan Lalbeg · 2022
The world today is fast and forward so as the financial process with innovative technologies & advance banking products. Digital banking is a new concept in the area of E-banking, of using new innovative technologies& banking tools. Banking operations has transformed from Manual Ledgers to Advanced Ledger Posting Machines(ALPMS) to Core Banking system (CBS) during last two decades of the 20thcentury & during the initial Phase of 21stCentury. In this world of technology banking business will be very difficult without digitization as the cashless banking is the need of present era. The study is focused to assess the customer awareness towards use of digital Banking products in India & to measure the customer satisfaction level towards the use of digital banking platform. The study found that various Digital Banking products has been used by customers with acceptable approach as well as it saves time & convenient too.