Promoting climate awareness through the design of interactive moving posters
Ricardo Jardim‐Gonçalves, Sérgio M. Rebelo, Daniel Lopes, Artur Rebelo · Proceedings of DRS · 2022
Nowadays, the ubiquity of digital media has promoted the establishment of novel Graphic Design practices that seek to better catch the audience’s attention. In the Poster Design scenario, we observed the appearance of moving posters, digital-based artefacts that include animated elements; nevertheless, as moving posters get increasingly common, the search for more effective communication approaches should be conducted. This paper studies the impact of interactivity on poster design. Computational and Artificial Intelligence approaches have been employed to design a set of interactive moving posters which can adapt according to the viewer’s actions and the surrounding environment. The current environmental issues of the planet Earth have been the theme explored in these experimental posters. To assess whether interactivity was favouring the posters, these were tested against printing and moving versions. The preliminary results encouraged the adoption of interactivity to create more attractive and engaging posters.