A Study on the Impact of AI of Consumer Behaviour With Reference to Commercial, Industrial, and Liability Insurance in New India Assurance in Mumbai

Saumitra Sushil Sawant, Aparna Sanjay Ger · Advances in electronic government, digital divide, and regional development book series · 2022

As the development of artificial intelligence continues, its impact is being felt in several areas of life, even though the method by which it is used is not always apparent. The insurance sector is shifting to incorporate artificial intelligence in response to customer demands. The impact of technology on business is growing for all industries around the world. Digital operational models have seen increasing popularity over the last decade. The concepts “AI” and “machine learning” are hardly new in the tech world and we will continue to see their rising adoption and implementation across businesses and industries.

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