Constrained Discrimination via MDI Estimation: The Use of Additional Information in Segmentation Analysis
Ajith Kumar V, William R. Dillon · Journal of Marketing Research · 1987
Ajith Kumar, William R. Dillon, Constrained Discrimination via MDI Estimation: The Use of Additional Information in Segmentation Analysis, Journal of Marketing Research, Vol. 24, No. 4 (Nov., 1987), pp. 396-403