Strategic Crowdsourcing: The Emergence of Online Distributed Innovation
Juan Andrei Villarroel · The MIT Press eBooks · 2013
This chapter describes crowdsourcing projects carried out by large numbers of geographically distributed individuals acting independently but contributing to a collective whole. It discusses the differences between traditional work and crowdsourcing work and highlights the competitive advantage of crowdsourcing. It proposes a model showing how open innovation squeezes firms to pay more attention to complex tasks that are less easily addressed by innovative individuals and groups. This chapter also shows how crowdsourcing is contributing to a significant evolution of the concept of open innovation.