Analyzing Qualitative Predictors with Too Few Data: An Alternative Approach to Handling Sparse-Cell Values
William R. Dillon, Matthew J. Goldstein, Lucy Lement · Journal of Marketing Research · 1981
William R. Dillon, Matthew Goldstein, Lucy Lement, Analyzing Qualitative Predictors with Too Few Data: An Alternative Approach to Handling Sparse-Cell Values, Journal of Marketing Research, Vol. 18, No. 1 (Feb., 1981), pp. 63-72