INTRA-GROUP COMMUNICATION AND INDUCED CHANGE.
Arthur H. Niehoff · PsycEXTRA Dataset · 1967
The paper discusses the major technique that influences the process of introducing socio-economic innovations in local communities of non-industrial countries: the establishment of effective communication. Positive gossip is shown to be an index of efficient information flow, and several case histories are described in which this is the most important factor in a project's success. Other innovation techniques used by change agents to bring about innovations in a local community, as noted in the case histories, include adaptation to local cultural patterns, utilization of local leadership, and utilization of positive motivation. (Author)