An Anatomy of a Decision-Support System for Developing and Launching Line Extensions
Morris A. Cohen, Jehoshua Eliashberg, Teck‐Hua Ho · Journal of Marketing Research · 1997
Morris A. Cohen, Jehoshua Eliashberg, Teck H. Ho, An Anatomy of a Decision-Support System for Developing and Launching Line Extensions, Journal of Marketing Research, Vol. 34, No. 1, Special Issue on Innovation and New Products (Feb., 1997), pp. 117-129