Facebook: How Facebook Use Big Data to Understand Customers
Bernard Marr · 2016
This chapter explains how Facebook is using Big Data every day, from an up-close, on-the-ground perspective to understand customers. It explains what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from an unique scenario. Facebook undoubtedly hold one of the biggest and most comprehensive databases of personal information ever collated, and it is expanding every second of every day. Facebook also expands by buying out other companies and services and adding their data to its own. Gaining the trust of users is essential. Aside from data thefts and such illegal activity, users can become annoyed simply by being subjected to adverts they aren't interested in, too frequently. So it is in Facebook's interests, as well as the advertisers, to match them up effectively.