HiveFire’s Curata Platform for B2B Content Curation
Susan McKittrick · 2011
Many of the enterprise content curation platforms found their first market with online publishers, who typically have a primary focus on real-time news and large IT departments supporting the online operation. By contrast, Curata by HiveFire, which launched a year ago as a content curation platform for B2B marketers, requires no IT support. Curata offers solutions for both real-time news curation and for building thought leadership collections. Gain insight into Curata’s strengths and weaknesses as a content curation platform for B2B marketers.