Improving Measure Quality by Alternating Least Squares Optimal Scaling
Nicholas M. Didow, Kevin Lane Keller, Hiram C. Barksdale, George R. Franke · Journal of Marketing Research · 1985
Nicholas M. Didow, Jr., Kevin Lane Keller, Hiram C. Barksdale, Jr., George R. Franke, Improving Measure Quality by Alternating Least Squares Optimal Scaling, Journal of Marketing Research, Vol. 22, No. 1 (Feb., 1985), pp. 30-40