A weighted sum method MCDM approach for recommending product using sentiment analysis
Gaurav Kumar, N. Parimala · International Journal of Business Information Systems · 2020
In recent times, reviews of products by customers have been proliferating on the online platform. Majority of the reviews are lengthy, and going through the reviews before making a decision can be a tedious task for the user. In this paper, we extract the popular features from customers' reviews to analyse the possible opinions of these features. Choosing a product from the different combination of opinions for these features is treated as a multi-criteria decision making (MCDM) problem. Weighted sum method, a MCDM approach, is used to evaluate the priority score for each product. The product with the highest score is recommended to the user. Real-time dataset from Amazon is used to evaluate our system's performance. The experimental result shows that our proposed method produces a promising result which can help the user in the decision making process.