Digital Banking Services Awareness and its Preferences: HDFC Bank at Moradabad Region
International Journal of Recent Technology and Engineering (IJRTE) · 2019
Almost the whole world has been caught up in digitalization in recent years. Therefore, it could not stay behind the banking sector. It is time for cashless banking, which must be met by all the banks. HDFC Bank has developed a number of virtual banking facilities such as the net banking industry, Payz app, Chillr, etc., as the privately held pioneer in world class banking. Nevertheless, in order to capture the attention of the consumer, the focus of this research paper is on the creating a strong digital footprint on the market. This study is centered on an experimental study to evaluate people's awareness of HDFC banking products and their preferences.