An innovative approach for user profile based online searching on web content

International Journal of Latest Trends in Engineering and Technology · 2017

The World Wide Web (Web) is a popular and interactive medium to disseminate information today.The Web is huge, diverse, and dynamic and thus raises the scalability, multimedia data, and temporal issues respectively.Due to those situations, we are currently drowning in information and facing information overload.1. Web content mining-Web content mining is the application of data mining techniques to content published on the Internet, usually as HTML (semi structured), plaintext (unstructured), or XML (structured) documents.2 Web structure mining-Web structure mining operates on the Web's hyperlink structure.This graph structure can Provide information about a page's ranking or authoritativeness and enhance search results through filtering.3 Web usage mining -Web usage mining analyzes results of user interactions with a Web server, including Web Logs, click streams, and database transactions at a Web site or a group of related sites.Web usage mining introduces privacy concerns and is currently the topic of extensive debate.Information users could encounter, among others, the following problems when interacting with the Web. 4 Finding relevant information: People either browse or use the search service when they want to find specific information on the Web.When a user uses search service he or she usually inputs a simple keyword query and the query response is the list of pages ranked based on their morality to the query.However today's a search tool have the following problems [13].The first problem is low precision, which is due to the irrelevance of many of the search results.This results in a difficulty finding the relevant information.The second problem is low recall, 5 Creating new knowledge out of the information available on the Web: Actually this problem could be regarded as a subproblem of the problem above.While the problem above is usually a query-triggered process (retrieval oriented), this problem is a data-triggered process that presumes that we already have a collection of Web data and we want to extract potentially useful knowledge out of it (data mining oriented).Recent research focuses on utilizing the Web as a knowledge base for decision making 6 Personalization of the information: This problem is often associated with the type and presentation of information, since it is likely that people differ in the contents and presentations they prefer while interacting with the Web.On the other hand, the information providers could encounter these problems, among others, when trying to achieve their goals on the Web 1 Dept.

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