Audience Analysis and Document Planning
Philip Rubens · 2002
Some organizations perform formal analyses as part of their marketing planning. 1.4 During informal analysis, gather information about the audience indirectly by • Talking with marketing, development, and other staff who have access to research results and customers; • Reading notes and reports by product trainers or maintenance personnel who have had contact with the audience; • Reading periodicals that relate to the product, industry, or audience; • Talking informally with people who will read the final document.