New Advances in E-Commerce
Khaled Nagaty · Advances in marketing, customer relationship management, and e-services book series · 2018
Advances in computers design and communication technology have led to the introduction of global, dynamic, and intelligent e-business models and new tools for e-commerce. These models use artificial intelligence techniques and Web 2.0 technologies to perform online transactions between businesses and customers. As the number of clients over the internet grows rapidly, advanced intelligent e-business models are needed to efficiently respond to clients with an optimum selection for their requests. In B2C models there are a large number of buyers and sellers where buyers specify their preferences and sellers specify their products and selling prices. The major role of AI techniques in B2C e-commerce is to come up with the best match between a buyer and seller. In B2B the major role of AI techniques is supply chain management to help clients make the right decisions. Modern tools used by intelligent e-commerce models include algorithmic trading, decentralized autonomous corporations (DAC), crypto-currency systems, smart contracts, internet of things, cloud computing, and big data analytics.