Academic Search Engine Optimization ( ASEO ): Optimizing Scholarly Literature for Google Scholar & Co.
Jöran Beel, Béla Gipp, Erik Eilde · Journal of Scholarly Publishing · 2010
This article introduces and discusses the concept of academic search engine optimization (ASEO). Based on three recently conducted studies, guidelines are provided on how to optimize scholarly literature for academic search engines in general, and for Google Scholar in particular. In addition, we briefly discuss the risk of researchers' illegitimately 'over-optimizing' their articles.