Action Rules
Zbigniew W. Raś, Angelina A. Tzacheva, Li-Shiang Tsay · IGI Global eBooks · 2005
There are two aspects of interestingness of rules that have been studied in data mining literature, objective and subjective measures (Liu, 1997; Adomavicius & Tuzhilin, 1997; Silberschatz & Tuzhilin, 1995, 1996). Objective measures are data-driven and domain-independent. Generally, they evaluate the rules based on their quality and similarity between them. Subjective measures, including unexpectedness, novelty and actionability, are user-driven and domain-dependent.