A Double-Ranking Strategy for Long-Tail Product Recommendation
Mi Zhang, Neil Hurley, Wei Li, Xiangyang Xue · 2012 IEEE/WIC/ACM International Conferences on Web Intelligence and Intelligent Agent Technology · 2012
In this paper we attempt to retrieve the items in the long-tail for top-N recommendation. That is, to recommend products that the end-user likes, but that are not generally popular, which has been getting more and more notice lately. By analysing the existing issue of current recommendation algorithms, a strategy is proposed that succeeds in maintaining recommendation accuracy while reducing the concentration of the recommendation on popular items in the system. Evaluating on the publicly available Movie lens and Yahoo! datasets, the results show the recommendation algorithm proposed in this work retrieves items in the users' relatively unpopular tastes without losing the performance in their popular tastes, which ultimately results in a better overall accuracy for the system.