3Developing Optimal Media Objectives
Helen Katz, Helen Katz · 2006
Setting objectives is something we are all familiar with in our day-to-day lives. “I will get an ‘A’ on this test;” “I’ll lose 10 pounds by Christmas;” “My goal is to become the CEO of the company by the time I reach 35.” Whatever the objective may be, if you didn’t have one, then it would be difficult to know what you’ve achieved!