Analysis of Cloud Services on Business Processes in the Digitalization of the Consumer Product Industry
Ute Anna Riemann · IGI Global eBooks · 2015
Nowadays, cloud computing is becoming popular within the business environment. Cloud services is not new, but the evolution of mobility, connectivity, and computing hardware has made it interesting for the business. Cloud services provides a way to increase the capacity or add capabilities dynamically without investing in new IT infrastructure, training new personnel, or licensing new software. Focusing on the consumer product goods (CPG) market with its mainly small and medium-sized companies, we see dramatic changes from the market demands, logistic challenges and price competition. The purpose of this chapter is therefore to present the positioning of cloud services in the CPG industry and to outline an approach that enables a typical company in the CPG industry to link the current capabilities of cloud services this to a business-process-driven evaluation approach to provide a transparency for the decision towards cloud services. The result of the business process investigation underlies assumptions and inductive conclusions.